Lagos, Lagos, Nigeria
Summary
Coordinated territory development in FMCG (pharmaceuticals) by analyzing sales, distribution, and market data to inform strategic GTM decisions.
Highlights
Analyzed sales, distribution, and market data to track KPIs and identify growth opportunities.
Built interactive dashboards using Power BI and Excel for monitoring product availability, outlet penetration, and sales performance.
Supported territory planning through market mapping, competitor insights, and outlet vetting.